Advertising & Demand Project
The purpose of this project is to give the students a first
hand look into the decisions companies and corporations have to make every day
when deciding what products to produce and for whom. Also, the students will begin to look into
the importance of marketing when it comes to “selling” their product.
Your group is to create a product and market your product to
your target audience. Your group must
answer the three basic economic questions.
- What
to produce
- How to
produce it
- For
whom to produce
Assignment Expectations:
- Create an Advertisement for your business that will increase demand of your product using Microsoft Publisher
- Your company slogan must be in the ad
- Typed description of advertisement (what is going on)
- Typed explanation of how your business answers the three Economic questions above.
- Email poster & typed answers to mrb.pearlcohn@gmail.com
You also must have a poster
that explains how your product and research answers the three basic
economic questions.
Date of Presentation: ____________
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Product name ___________________
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1
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2
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3
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4
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Organization
(4pts)
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Audience cannot understand
presentation because there is no sequence of information.
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Audience has difficulty following
presentation because student jumps around.
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Student presents information in
logical sequence which audience can follow.
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Student presents information in
logical, interesting sequence which audience can follow.
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____
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Content Knowledge
(4 pts)
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Student does not have grasp of information;
student cannot answer questions about subject.
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Student is uncomfortable with information and is
able to answer only rudimentary questions.
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Student is at ease with content, but fails to
elaborate.
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Student demonstrates full knowledge (more than
required) with explanations and elaboration.
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____
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Visuals
(4 pts)
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Student used no visuals.
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Student occasional used visuals
that rarely support text and presentation.
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Visuals related to text and
presentation.
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Student used visuals to reinforce
screen text and presentation.
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____
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Mechanics
(4 pts)
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Student's presentation had four or more spelling
errors and/or grammatical errors.
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Presentation had three misspellings and/or
grammatical errors.
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Presentation has no more than two misspellings
and/or grammatical errors.
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Presentation has no misspellings or grammatical
errors.
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____
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Delivery
(4 pts)
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Student mumbles, incorrectly
pronounces terms, and speaks too quietly for students in the back of
class to hear.
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Student incorrectly pronounces
terms. Audience members have difficulty hearing presentation.
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Student's voice is clear. Student
pronounces most words correctly.
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Student used a clear voice and
correct, precise pronunciation of terms.
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____
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Total---->
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____
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